Winning new customers, particularly those within natural catchment areas who choose to visit alternative shopping/leisure destinations will be achieved through improved marketing and promotion. It will also be targeted to of ce employees, encouraging them to use the town centre more.
During the research and consultation conducted by Your Bromley, marketing and events were the two most popular responses from retail, leisure and of ce sectors within this category.There is clearly an appetite for Your Bromley to deliver high quality, ef ciently managed and well promoted events to the town centre which can drive footfall, provide businesses with the platforms to get involved and widen Bromley’s appeal.
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